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When you browse or shop at americansoftlinen.com (the “Site”), your personal information is gathered, utilized, and shared by the terms of this Privacy Policy. 

PERSONAL INFORMATION WE COLLECT

When you access the Site, we automatically collect information about your device, including your web browser, IP address, time zone, and some of its cookies. In addition, as you use the Site, we also record the specific web pages or products you view and the websites or search terms that directed you there.

To compile Device Information, we make use of the following technologies:

Small data files known as “cookies” are frequently unique anonymous identifiers that websites store on your computer or another device.

– “Log files” keep track of website activities and collect data such as your IP address, browser type, ISP, referring/exit pages, and time and date stamps

– “Tags,” “pixels,” and “web beacons” are electronic files that record how you use the Site.

Additionally, when you attempt to or complete a purchase on the Site, we collect information from you, including your name, billing and shipping addresses, payment information (such as credit card numbers), email address, and phone number. This data is referred to as “Order Information”

In this privacy statement, “Personal Information” refers to both device information and order information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information we typically compile to complete any orders placed through the Site. It entails processing payment data, organizing shipments, and distributing invoices and order confirmations. Additionally, we use this Order Information to contact you, assess the risk of fraud on our orders, and more.

– Send you details or adverts about our goods and services when doing so is in line with the preferences you’ve let us know about. We use the Device Information we collect, specifically your IP address, to screen for potential risk and fraud and use it more broadly to improve and optimize our website. For instance, we evaluate the effectiveness of our marketing and advertising activities by generating analytics.

 SHARING YOUR PERSONAL INFORMATION

To use your personal information previously mentioned, we divulge it to third parties. For instance, Shopify powers our online store. To better understand how our consumers, use the website, we also employ Google Analytics.

Last but not least, we also disclose your Personal Information to abide by the rules and laws that apply, to comply with a subpoena, search warrant, or another legitimate request for data we obtain, or to protect our rights. 

DO NOT TRACK

 Please note that our Web’s data collection and usage practices do not alter when we receive a Do Not Track message from your browser. 

 YOUR RIGHTS

If you reside in Europe, you get the right to request that any personal information we may hold about you be updated, corrected, or deleted.

Furthermore, if you reside in the European Union, please be aware that we are processing your information to carry out any contracts we may have with you. For example, if you use the Site to place an order or in any other manner to advance the above legitimate business goals. Please be aware that we will send the information to countries outside Europe, such as Canada.

 DATA RETENTION

After you place a purchase through the Site, we will maintain your Order Details for our keeping until and until you request us to delete this info.

 CHANGES

To reflect changes to our procedures or for other administrative, legal, or regulatory reasons, we may alter this privacy statement.